OMODA C7 Grand Reveal

What does the future of driving look like? For the launch of the new OMODA C7, we helped shape that vision into a multimedia experience — one that introduced the brand’s premium crossover not just as a car, but as a personal co-pilot: responsive, intelligent, and tuned into its driver. Produced by LARNILANE and directed by Valentin Safin, the show premiered at Moscow’s newly opened Navka Arena — its first event of this scale. With the theme of a human-centric future in mind, we created the evening’s multimedia centerpiece — including AI-assisted sequences — to reflect the car’s bold and tech-forward character.

The setup featured a 9-meter transparent LED screen, floor projections, kinetic structures, and a complex lighting design — all building toward the dramatic reveal of the C7. Brand ambassador Lyasan Utiasheva starred in the performance leading into the unveiling moment, followed by presentations from OMODA’s global and regional executives. Beyond the show, we designed speaker decks, as well as multimedia content for the welcome area, VIP lounge, and other event spaces — tying everything together into a cohesive, future-facing brand experience.