LADA Forever Forward

We designed a full visual identity for LADA FOREVER FORWARD, an international conference marking a new chapter in the history of one of Russia’s most iconic automotive brands. Our work followed participants through every stage of the experience — from the event website and registration to the opening video, showroom design, speaker presentations, navigation, merch, and gala dinner visuals.

Hosted in Dubai, the event brought together LADA’s full model lineup, company leadership, and international partners. With over 50 years of legacy behind it, the brand used the occasion to present its vision for the future — and we made sure that story was told clearly, confidently, and with impact at every touchpoint.